Ozu: The game of life

OZU, a brand new university in Istanbul, asked us for a digital campaign to attract the top students from all around the country.

We decided to let students test drive their own future. We designed a Facebook app that let them make their choices and see the consequences unfold first hand. This immersive experience was the first to use their actual facebook timeline to record the future, not just the past.

“The Game of Your Life”:

Boas campanhas,