IBM: Smart ideas for smarter cities useful billboards

Billboards are often overlooked, annoying and ineffective. That is, until now. The creative folk over at Ogilvy & Mather France took billboard advertising to the next level. Their concept was truly interactive and helpful! 

By adding a simply bend to the billboard advertisement, they were able to create an interaction with the advertisement that helped people in their time of need. The concept was for IBM’s People for Smart Cities Program.

Credits

Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes

Agency Supervisor: Muriel Benitah, Mary McFarland

By: Creative Guerrilla Marketing