Fuzz Wax Bar’s street waxing campaign

Here is a funny street campaign brought to you by the Fuzz Wax Bar team in Toronto, Ontario. The team worked with marketing agency, Lowe Roche, to bring you this fun campaign in which a young man walked around the streets of Toronto covered in waxing strips. Onlookers were encouraged to tear a wax-strip from the male model to reveal some very freshly waxed skin. The wax-strip also doubled as a coupon in which the person could redeem for a discount at one of their locations.

By: Creative Guerrilla Marketing