Magic Quadrant for Sales Force Automation

Mobility continues to grow in importance for users;

Smartphones and iPads are becoming preferred devices for the mobile salesperson.

SFA applications enable B2B organizations to:

• Automate sales activities, processes and administrative responsibilities for sales professionals.
• Core functionalities include account, contact and opportunity management.
• Additional add-on capabilities focus on improving the sales effectiveness of salespeople, such as sales configuration, sales coaching, guided selling, proposal generation and content management, and sales performance management support, including incentive compensation, quota and territory management.

According to Gartner, SalesForce has reasons to be the leader:

• The vendor continues to have strong business performance and a strong brand in the CRM SFA market.
• It continues to push innovation by increasing the breadth and capabilities available for social media technology, Chatter and mobile offerings, such as the iPad.
• The vendor offers improved application agility due to the ease of use of the configuration environment (usable by tech-savvy business analysts).
• The Force.com platform allows for the declarative, programmatic and visual expansion of business processes beyond core SFA.
• The vendor offers a proven infrastructure and reliability.
• International growth expansion.
• The vendor has very high customer loyalty.
• Usability.

Salesforce.com is real and according to Benioff: "Salesforce.com was born cloud. We were born cloud in 1998. But we have been reborn social. This Social Revolution is really unlike any other paradigm we've experienced."

To learn more go to: gartner.com or contact us at www.neeaconsulting.com