Google is after Apple!

Google opened is first retail Outlet in London.

Make no mistake: Google is going directly after Apple.

It already has the most popular smartphone platform in the world. With the purchase of Motorola, it will have a credible hardware arm.

And now, it's opened its first retail outlet.

As the London Evening Standard reports, it's just a small "pop up" store within a U.K. computer retailer called PC World. Right now, it only sells Chromebooks and headphones, and it will only run for a few months until Christmas.

It's called the Chrome Zone — the same name as the outlets in several U.S. airports that let you pick up a Chromebook before you fly out on Virgin Airlines.

It's just an experiment for now. A spokesperson told the Standard "It's something Google is going to play with and see where it leads."

Google doesn't have enough products to sell to justify its own line of retail stores. Yet. But by the time it does, look for a gleaming chain of Google Stores to sell whatever it comes up with.

Read more at: http://www.businessinsider.com